At Hook, I was an ACD/copywriter on Google, leading various parts of the business including the development of Google AI brand guidelines, the launch of Gemini in multiple products, Google Shopping, and more.
Below, you’ll see samples from a video display campaign introducing Gemini in Google Workspace that I wrote and helped creative direct, co-leading a team of designers and animators as well as casting and leading VO sessions. You’ll also see samples from a video paid social campaign I helped concept, write, and creative direct for NotebookLM, a new study tool powered by AI that helps students “powerstudy.”